![]() ![]() In our case, it means integrating at least ten applications: Teamleader, Google Analytics, Buzzsprout, ActiveCampaign, Twitter, Facebook, LinkedIn, Instagram and Nifty. When you start integrating an building, a list can become quite a challenge. Retrieve information from the CRM system Ĭreating a list of requirements for a digital headquarters is not that complicated.Retrieve information from project management.Then we started thinking about actions we want to do from our digital headquarters to the outside world. Project management overview, when tasks are due or completed.Notifications from LinkedIn when Techzine is mentioned.Notifications from Facebook when Techzine is mentioned.Notifications from Twitter when Techzine is mentioned.Information from the CRM system deals, sales, etc.Building an extensive list of applications we wanted to integrate was quite easy. We started thinking about what data we could collect and report in a digital headquarters so that we keep an overview of our business processes. How can we as Techzine design our digital headquarters? Especially when we looked at our wishlist. At least on paper, because when we took a dive into the solutions, we found a lot of hurdles. All these applications should be able to perform the function of digital headquarters. We looked at Slack, WebEx, Zoom and Microsoft Teams to be our digital HQ. However, we decided to start our research from scratch. Salesforce, of course, had just put billions on the table for Slack, so their vision for the digital headquarters putting Slack at the center is not a real surprise. Internally, not everyone saw the need for a digital headquarters, but we still thought it was worth finding out if it would be of benefit to a smaller organization, like ourselves. That vision and efficiency drive piqued our curiosity. We were curious and built our version of a digital headquarters According to Salesforce, that’s what Slack is going to be for many organizations. One application that brings everything together and makes it easier. This is more or less Salesforce’s vision around the digital headquarters. This saves an enormous amount of time, especially in large organizations with many employees. If you can get a global overview of current affairs in a single application with just a few clicks, or if you can quickly request or approve a day off, or submit a cost declaration without having to open the entire HR portal. There’s a huge efficiency gain to be made. One application where a lot of information flows together, but also where you can perform all kinds of actions, without having to open a dozen applications every day. That’s where a digital headquarters comes in. With that comes an immediate challenge, how do you keep track of the activities in all those different applications? As an employee, you already use multiple applications that you have to open to gain insight, let alone as a manager or director. ![]() Whether we are talking about sales, marketing, support, HR, every department uses specific applications. If you take that line further and look at how employees work today, they have dozens of applications. An organization’s digital presence is many times more important than the physical one. The priority today is more on registering domain names, making sure you can be reached by e-mail and building a website. This is somewhat outdated, as today you no longer need a physical office. When you founded a company in the past, one of the first next steps was to rent a building for your office. ![]() Salesforce bought the messaging service Slack in mid-2021 and presented their vision for a digital headquarters during Dreamforce in 2021. That proved to be quite a challenge, but now that we have a year of experience, it’s time to take a moment and reflect.įirst of all, why a digital headquarters? The definition of a digital headquarters comes from Salesforce or maybe even Slack. In the end, you need an application that can easily and properly integrate with all your other applications. We tested several tools for this purpose. Over the past 12 months, we have been working on a Techzine digital headquarters. ![]()
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